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Paper: Students will complete a short paper on any aspect of Branding. This would include, but not be limited to, brand management, brand measurement tools, brand equity, brand positioning, and introducing and naming new products.
Students should use the text as well as other sources (books, journal articles, etc.) in order to write the paper. Al least five sources must be cited in the body of the paper and listed on the reference page. The paper should be five to seven typed pages (double-spaced), have a cover page, and reference page(s) – although these pages are not counted in the required length. Please use APA formatting. Papers will be graded based on the following general guidelines: proper use of grammar, language, and writing style; originality of ideas; and depth of research/use of available literature.