Target Market Selection
MKG 425 – CT 5
Research for Public Relations
In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in the public relations plan.
Your paper must meet the following requirements:
- 3-4 pages in length, not including the cover page and reference page.
- Support your answers at least three scholarly journal articles (at least one of which is peer-reviewed).
- Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
- Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical.
must be in proper APA format – double spaced, 12- point times new roman font, title and reference pages, paragraphs indented, section titles