Target Market Selection

MKG 425 – CT 5

Research for Public Relations

In a well-written paper, compare and contrast three marketing research methods. Explain the validity of each for a small business of your choice and its use in the public relations plan.

Your paper must meet the following requirements:

  • 3-4 pages in length, not including the cover page and reference page.
  • Support your answers at least three scholarly journal articles (at least one of which is peer-reviewed).
  • Your paper must include an introduction, a body with at least two fully developed paragraphs, and a conclusion.
  • Your paper must be clearly and well written using excellent grammar and style techniques. Be concise. Be logical.

must be in proper APA format – double spaced, 12- point times new roman font, title and reference pages, paragraphs indented, section titles

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