How does one communicate change across an organization and maintain buy-in?

1. What is the relationship between Nike’s CSR policy and the ways in which Nike tried to create a great organizational culture?
2. How does one communicate change across an organization and maintain buy-in?
3. In what ways can disagreement foster change?

4.  Discuss the ways in which Nike communicated change across the company and ways that the process could have been improved. Consider, for example, the ways in which Nike was proactive in its approach.