Business Management Discussions

Learning activity #1

Go to the Kickstarter site found at and select a project (one that already exists, do not create anything new), then market it to the class. My expectation is to see a well put together marketing approach. Be creative and have fun (pictures, videos, jokes, etc.). Please be sure to include the kickstarter page the project was found.

For Learning activity #2, explain what approach(s) you selected in LA #1, and what readings/research support that approach. Why was this the approach you took when developing LA #1? This is the academic justification for your method of marketing, so be specific. Remember to make sure you support your post using readings and videos from and any outside research, citing sources in APA format. 

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