bus 351 discussion post marketing concepts

Today, marketers are adopting more and more refined market segmentation schemes that have been fueled by the Internet and other customization efforts. Some critics think that mass marketing is dead, while others counter and believe that there will always be room for large brands employing marketing programs to target the mass market. 

Take a position by supporting one of the following statements:

• Mass marketing is dead.
• Mass marketing is still a viable way to build a profitable brand.