Who determines ethical standards for advertising?

This course concludes with a look at advertising and the culture of consumerism. You will have the opportunity to choose a product or service and highlight how you have seen it being advertising. Remember that the assignment is about advertising (the practice or business) not advertisement (a single ad).

Prepare one 15- to 20-slide Microsoft® PowerPoint® presentation including both Parts 1 and 2 of this assignment in which you investigate the role of advertising in a culture of consumerism.

Each slide should have 3 to 4 bullets of text which are a high-level overview of what’s included in your speaker notes. Please explain the bullet points in the speaker’s notes section of your PowerPoint.

I strongly recommend using the assignment below as the outline of your presentation. 

Part 1: Be sure to discuss the following questions (These are general answers not related to or to be applied to Part 2):

· Who determines ethical standards for advertising? Name three general, national organizations with regulatory power or professional influence.

· Name several ways advertising has broadly affected the whole of American culture and mass behavior for both for good and bad.

· What are at least three key persuasive techniques used in consumer advertising as found in our curriculum (do not consult the internet). Many are the same as propaganda techniques. Illustrate with specific examples, explaining how each technique works.

· Discuss at least three critical issues that may arise in each of the following areas (consider pro’s and con’s):

· Children and advertising

· Advertising in schools

· Health and advertising

· Political advertising

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