1. What were the options that Uber had at their disposal when dealing with the regulatory challenges they face when entering a new market? What are the pros & cons of each option?
2. How would you expect local taxi operators to Uber’s entry into their market(s)? Why?
3. If you were Uber, what would be your approach when entering a new market? Speak specifically to how you would you address (a) regulations, (b) competition, and (c) marketing.