strategies firms can use when entering foreign markets

Credible Outside Research

Prepare a document based on credible research and course materials addressing the following:

  • Discuss the four strategies firms can use when entering foreign markets.
  • Using specific examples, describe the strategies used by the following companies in global expansion:
    • Intel
    • McDonald’s
    • Goya
    • Boeing
    • Coca-Cola
    • Nokia
  • Have any of these companies experiences an evolution of strategies as discussed in the text?

Please provide your answers in a 3- to 4-page Microsoft Word document.

Support your responses with examples.

Cite any sources in APA format.

Assignment 2 Grading Criteria

Maximum Points

Analyzed and outlined the strategies that firms can use when entering foreign markets.


Described the strategy or combination of strategies used by companies, mentioned in the question, in global expansion.


Analyzed and justified whether any of the companies have experienced an evolution of strategies.


Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format.




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