XYZ Company has now decided to rework its marketing and production strategies to increase market share and reduce overall costs. Since you oversee marketing and operations, top leadership has requested that you prepare a formal proposal for the Board of Directors that focuses on a new marketing and production strategy. In your formal proposal, evaluate the following:
- Market segmentation, channels of distribution and logistics, and supply chain management
- Marketing research tools that XYZ should use to understand their products and marketplace including quality management ideas, quality improvement ideas, project management ideas in terms of operations, and the overall new marketing/production strategy
Length: 3-4 pages, not including title page and references.
References: Please use the concepts from the Peregrine Modules as well as two additional scholarly sources for support throughout your proposal. Additional reliable sources may also be used.
Your presentation should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.