One of essays which is the title of “Canopy.doc” about the “Value Chain analysis”
Hello,
Actually, I have one essay and it should be added more information.
One of essays which is the title of “Canopy.doc” about the
“Value Chain analysis” : Determine your firm’s Competitive Advantage/Core Competencies vis-a-vis its current competition using the value chain model.
And this essay should be added the competitor company that is “Aurora Cannabis” including the “Value Chain analysis”.
You can delete some of sentences and write it down more and the essay should be more than one page, so do not add too much.
I also attached the file “Essay 3”, this is the another part of the essay and one of our group members’ wrote. It will be helpful to write the essay.
The most important thing is the deadline is within 1 hour from now.
Thank you.
Canopy Growth Value Chain Analysis 5
Canopy Growth Value Chain Analysis
Name
Institutional affairs
Date
Canopy Growth Value Chain Analysis
Canopy growth is North America’s lead producer of marijuana that is legal. It was formerly known as Tweed Marijuana Inc. And has become famous for its rapid growth over the years since its inception in 2013 by Chuck Rifici, Mark Zekulin and Bruce Linton. The main aim for its formation was to provide patients with affordable medicinal Marijuana.
Value chain analysis refer to the process in which a firm identifies its support and primary activities and focuses on value addition of the final product and the analysis of these activities, therefore resulting in reduced cost or increased differentiation of products. Potus value chain model highlights the need to enhance primary activities such as; inbound logistics, operations, outbound logistics, sales and marketing and service, and support activities such as firm infrastructure, procurement, human resource management and technology, so as to gain profit in the long run.
From Canopy growth, we see that Canopy Growth was majorly founded with an objective of providing Cannabis patients with affordable medicine. They adopted a concept known as Compassionate Pricing, which has since become a standard worldwide, and has become something for other companies to bench mark. This concept in the long run encourages more sales for Canopy compared to competitors, thus yielding higher profits. Another useful tool for Canopy is the application of technology, in this case biotechnology. This goes a long way in improving its products and services, hence attracting more customers and yielding more profits. Also the fact that Canopy works with numerous brands, means more diversification of products and more profit, compared to other firms.
Over the years, Canopy has also managed to attract a lot of sales, with 2018 recording the highest revenues of $ 77.9, showing it is making profit relative to other companies. The fact that it was the first company in the Toronto stock exchange, and later the first company at New York stock exchange shows that these occurrences make it a pioneer, hence Canopy growth has had a large uncompleted opportunity to seek for investors, expand its operations and yield more profit.
References
Grant, R.M. (2010). Contemporary Strategy Analysis. 7th ed. John Wiley & Sons, p. 239-241
Canopy Growth Corporation. Retrieved from www.canopygrowth.com Freeman, S. (2016).
Canopy Growth Corporation to acquire Mettrum for $430 M-making a mega-company serving half Canada’s medical pot users. Retrieved June 28, 2017
Kristine Owram (2019). Canopy Analysis. Retrieved from;
https://www.bloomberg.com/news/articles/2019-08-15/canopy-shares-tumble-as-a
Nalysts-surprised-by-declining-revenue
Paul Monica (2019).Canopy’s cannabis business growth. Retrieved from https://edition.cnn.com/2019/02/15/investing/canopy-growth-cannabis-earnings/in dex.html
Susan Berfield (2019). Canopy’s Bruce Linton. Retrieved from https://www.bloomberg.com/features/2019-canopy-cannabis-bruce-linton-canadaWeed
Canopy Growth. (2019, September 11). Retrieved from https://en.wikipedia.org/wiki/Canopy_Growth
Our Story. (n.d.). Retrieved from https://www.tweed.com/en/our-story
Marijuana Company heads to New York Stock Exchange. (2018, October 25).Retrieved from https://wtop.com/business-finance/2018/10/marijuana-company-heads-to-new-yor K-stock-exchange/