Michelle Brignac

THIS IS ONLY AN INTERPRETATION, TELL ME WHAT YOU THINK, TWO-THREE SENTENCES AND ONE QUESTION IS ALL I NEED.

The nonprofit organization I chose this week was the IFRC or International Federation of Red Cross or Red Crescent. The IFRC is the parent company of the American Red Cross and aims to prevent and reduce human suffering. The IFRC’s strategic plan includes its mission, three strategic aims and enabling points to gauge progress from now to 2020 (Strategy 2020, 2010). The IFRC strategic document also includes a section highlighting areas the organization feels it should improve.

The enabling points of the IFRCs strategic plan include pursuing humanitarian diplomacy to prevent and reduce vulnerability and aim to pursue this goal by deepening public, governmental and partner support while asking for more resources (Strategy 2020, 2010). While the IFRC has trusted relationships and partnerships to aid countries, especially underdeveloped countries, during crisis and disasters, IFRC does not include in its plan disaster preparedness. Aim two of the strategic plan is to enable health and safe lives, but at no point does the IFRC mention education for governments and other NGOs to prepare countries before an emergency occurs.

Bryson, (2011) states that a guideline of a strategic management system is to “stay focused on what is important”. The IFRC can create further public value and justify their existence by educating and preparing countries in disaster preparedness before a crisis begins. While it is primarily the government’s job to initiate and provide resources, the IFRC could assist in emergency preparedness instead of only treating disaster victims after the fact. By adding education of disaster preparedness to the IFRC strategic plan, the IFRC will be addressing fundamental challenges while meeting community needs.

References:

Bryson, J. M. (2011). Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement (4th ed.). San Francisco, CA: Jossey-Bass.

International Federation of Red Cross. (2010). Saving Lives Changing Minds, Strategy 2020 [Brochure].

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