M4D1: BUS 351 Discussion Post

Some critics vigorously denounce the practice of brand extensions as they feel that, too often, companies lose focus and consumers become confused. Other experts maintain that brand extensions are a critical growth strategy and source of revenue for the firm. 

Take a position on the issue by supporting one of the following statements:

  • Brand extensions can endanger brands.
  • Brand extensions are an important brand growth strategy.

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