Culture is a learned process. Consumers learn culture through one of two socialization processes, Enculturation and Acculturation. Think about your own personal learned culture. Reflect on how you learn culture and the micro-cultures you belong to. How does your learned culture and the micro-cultures you belong to influence the decisions you make as a consumer?
Your work should be at least 500 words and draw from your own personal thoughts and ideas. This journal entry should be written in first person and use concepts from the lesson. If you use information from the textbook or lecture, be sure to cite your sources.