Civil code section § 3344. Unauthorized commercial use of name, voice, signature, photograph or likeness.

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TITLE 2. Compensatory Relief CHAPTER 2. Measure of Damages.

ARTICLE 3. Penal Damages

Civil code section § 3344. Unauthorized commercial use of name, voice, signature, photograph or likeness.

(a) Any person who knowingly uses another’s name, voice, signature, photograph, or likeness, in any manner, on or in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods or services, without such person’s prior consent, or, in the case of a minor, the prior consent of his parent or legal guardian, shall be liable for any damages sustained by the person or persons injured as a result thereof……

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