case study

I need the answers of these three questions in details (into, body, conclusion)

Opening Case: The Invisible Global Retailer and It Reentry into US Markets

  • How do non-German markets figure into the Otto Group’s strategy?
  • What do you think the firm has had to do to plan for this level of international expansion?
  • Which country-entry modes does the firm appear to prefer? Does it vary these modes?

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